50th Anniversary of Reef Marine

Its Reef Marine's 50th Birthday

This year marks the 50 yr Reef Marine has had continued market presences in Central Queensland. Based in Mackay the business has grown steadily over that period to become one of Australia’s Leading Retailers in the Marine Industry.

               From humble beginnings in 1967 in the Wood st premises the business quickly grew  moving in a few years to the current location of 45 plus years at 26 Prospect st  Mackay.

               Over that time many customers have purchased various products and brands. In much of the early part of the business Reef Marine was an award winning distributor for Chrysler outboards , Haines Hunter fibreglass boats and Brooker aluminium boats along with classics such as Pongrass and Monark fibreglass brands.

               With the market withdrawal of Chrysler outboards ,Evinrude was adopted and the business grew dramatically to become a major Australian distributor. With this change, Savage Aluminium boats , Shark Cat and Haines Hunter Aluminium boats became the new focus as the economy in the regional fluctuated in the 1970s and early 1980s.

               Again with the product demise of Evinrude and with new engine manufacturers entering the market, changes were adopted with  both Suzuki and Yamaha outboards being sold. This became the pattern for much of the 1980s as the world in marine was changing and reliability improved greatly and the distance travelled and boat size changed .

               Reef trips where once the domain of the charter industry and commercial fisherman. In the 1980s fisherman could now travel with safety and comfort to the Reef with ease.

               It was during this time additional stores were added in Proserpine and business partnerships were created with Marlin Marine at Airlie Beach and Coral Coast Marine in north Mackay.

               Once again  as the economic conditions change the industry shrunk and these stores were sold . At this point Haines Signature started and Reef Marine continued their business partnership with the Haines Family which continues to this day.

               Many of the current suppliers today started with the business or when they were established such as Redco and Tinka Trailers, BLA agencies, Sam Allen Agencies, Lowrance electronics , GME electronics, Trailer Accessories and the formation of our National buying Group Bargin Boat Bits some 25 years ago.

               In the 1990s another family business from Bundaberg began building Aluminium Boats. Col and Janelle Glass introduced Seajay Boats and Reef Marine has continued that long partnership.

               It was around this time Reef Marine become a sole Yamaha distributor and the business grew again. Yamaha  has since become the number one sold brand by volume in our area for many years.

               Other boat brands such as Mclay Plate boats and Cruise craft where all sold in the 1990s.Honda outboards where also added in 1995 for a few years until industry once again changed directions

In the 2000s Kevlacat , Bluefin , Trailcraft ,Stacer , Stabi craft and TABS  we also adopted into the Reef Marine family .  Suzuki outboards through Haines Family once again where adopted and are still a proud supplier to this day.

Today the boats Reef Marine retails are Seajay , Bluefin ,TABS, Mclay Kevlacat ,Mako and Tracker.

               Behind every long established business the staff are a key integral part of the continued success. Reef Marine has several long term staff who have either started with or only ever worked in Marine retail. Steve Wicks 38 yrs, Steve Boxall 31yrs and Director Greg Camilleri 37 yrs and Brett Griffin 22 yrs 2nd generation owner of Reef Marine.

                In reflection Reef Marine has adapted to the technology and engineering developments that have truly changed our  journey on the water whether it be for recreation or professional use. As these developments occur be rest assured that Reef Marine will continue to change and offer the best of this technology with people who live and breathe the boating lifestyle. 

Reef Marine

26 Prospect Street
Mackay, QLD, 4740

Telephone: (07) 4957 3521
Facsimile: (07) 4957 2447
Email: admin@reefmarine.net

Trading Hours

Monday to Friday : 8.00am - 5.00pm
Saturday : 8.00am - 12.00pm
Sunday : Closed

 (07) 4957 3521

About Us

Directors Brett Griffin and Greg Camilleri and their dedicated team offer a wealth of experience over five departments: New and Used Boats, Outboards and Trailers, Electronic and Chandlery Sales, Yamaha Spare Parts, and the Service Centre.

Established in 1967 Reef Marine has been serving both commercial and recreational fishermen for over forty years.

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